Security Broadcast

Creative idea

Telekom needed to protect seniors from evolving online scams. To reach this hard-to-engage demographic, we bypassed noisy digital channels and used a trusted traditional medium: the village Public Address audio system. In small communities, the local loudspeaker carries unquestioned authority. Instead of using a corporate voice, we empowered local announcers across 186 municipalities to read real scam alerts directly to their neighbors.

Brand name: Telekom
Advertiser / client: Slovak Telekom
Product / service: Click Security
Campaign name: Security Broadcast
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Media agency: WPP Media
Creative director: Jaroslav Vigh, Adam Baska
Art director: Veronika Holanova, Artem Chibiriev
Copywriter: Michaela Markuskova, Sabina Lukacova
Account director (agency): Petra Barcakova
Managing director: Kamil Charvat
Strategic planner / strategist: Kamil Charvat, Pavol Paulenda
Director: Lukas Krist
Additional company: Account Manager: Zuzana Kormancova