The Second Shift

Creative idea

Slovaks are practical. They love finding new jobs for things that can still serve a purpose. That's why Baumit buckets don't retire after the construction is done. They move on to gardens, workshops, backyards, and cottages. They start their Second Shift. Baumit decided to support and elevate this Slovak re-sourcefulness. Thus, RE:Organizers were born: 3D-printed add-ons created in collaboration with the Crafting Plastics studio, giving these iconic buckets new uses and extending their lifespan.

Brand name: Baumit
Advertiser / client: Baumit Slovakia
Product / service: building materials
Campaign name: The Second Shift
Agency network: Omnicom Advertising
Agency: MullenLowe GGK Bratislava
Additional company: Crafting Plastics studio
Production company: LOWEMAKERS
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Executive creative director: Branislav Mlady
Creative director: Branislav Mlady, Vlado Slivka
Art director: Branislav Mlady, Michal Porubovic, Hellvis Klucka, Andy Grula
Copywriter: Michal Porubovic, Martin Rajec, Vlado Krizan
Designer: Lukas Plechlo
Account director (agency): Martin Albert
Client account director: Lenka Casnovska
Managing director: Marek Pajtas
Strategic planner / strategist: Adam Horecky
Photographer: Viktor Gubka, Michal Porubovic, Jan Krska
Digital creative: Michal Porubovic, Martin Rajec