The Night Shift

Creative idea

We are an advertising agency — but this time, we stepped beyond the brief. The Night Shift was a bold idea of our creative team: a short film where a physical autopsy becomes a metaphysical exploration of the soul, telling a story about constant contact with strangers' pain and how it changes a person from within. The subject collided with algorithmic ethics, festival sensitivities, and technical limits. Instead of stepping back, we reimagined the form — building a tactile woolen world, engineering every movement, and Ukrainian lip sync through experimentation.

Brand name: Adshot Creative
Advertiser / client: Adshot Creative
Product / service: Short Film
Campaign name: Adshot Creative
Agency network: INDEPENDENT AGENCY
Agency: Adshot Creative, Kyiv
Web address: https://adshot.agency/ourworks/night-shift-ai-film/
Chief creative officer: Oleh Zavgorodniy
Executive creative director: Oksana Chernichenko
Creative director: Anton Cherevashko
Art director: Yana Vynohrodska
Copywriter: Yulia Kulish, Vasyl Khashchevoi
Designer: Polina Popil', Alina Mishchenko, Yaroslava Serediuk
Account director (agency): Kateryna Skybyliak
Client account director: Svitlana Kharytonova
Additional company: Producer: Victoria Novosilets’ Sound Director: Pylyp Kovalenko