TRAVEL SET

Creative idea

In a category led by rational claims and functional demonstrations, we wanted the launch of the Marvis Travel Set to feel less like an ad and more like something people would choose to watch. So instead of presenting it in a static packshot, we took it on a trip. Working with Brazilian artist Gabriel da Silva, we extended Marvis' universe by bringing his surreal characters to life in one continuous journey, where movement, rhythm and visual transitions carry them across buses, planes, parachutes and boats. The packshot becomes the destination, while the art earns attention rather than interrupting it.

Brand name: Marvis
Advertiser / client: Marvis
Product / service: Product
Campaign name: TRAVEL SET
Agency network: LePub
Agency: LePub Milan
Agency chief executive officer: Bruno Bertelli
Chief creative officer: CHIEF CREATIVE OFFICER GLOBAL: Cristiana Boccassini, Mihnea Gheorghiu, CHIEF CREATIVE OFFICER MILAN: Luca Boncompagni, Cinzia Crociani
Creative director: Valentino Borghesi, Erik Ravelo
Art director: Niccolò Orso Campanini
Copywriter: Tomas Daza
Account director (agency): Head of Client Services: Giada Salerno, Account Supervisor: Antonella De Rosa
Client account director: CEO: Giovanni Galeotti Marketing Director: Laura Cardelli Global Marketing Manager: Francesca Galassi Marketing Assistant: Elena Corsini
Managing director: David Pagnoni
Strategic planner / strategist: Strategy Director: Lavinia Garulli
Senior planner: Head of Content: Manuela Rossi, Content Manager: Daniele Benvenuti
Pr director: Global Head of PR & Communication: Isabella Cecconi
Illustrator: PARALLELIA SRL: Gabriel Da Silva
Music: MUSIC Titolo: Just Bonkers Autori: Paul Mottram Publisher: Audio Network Rights Limited Label: Audio Network Rights Limited ISRC: GB-FFM-10-44901 ISWC: T0118015896 COMPANY NAME : Rocket Music Publishing Srl ADRESS : Via Cola Montano 9 CITY Milano
Screenwriter: Autori: Paul Mottram Publisher: Audio Network Rights Limited Label: Audio Network Rights Limited ISRC: GB-FFM-10-44901 ISWC: T0118015896
Agency producer: LEPUB MILAN: Chief Production Officer : Francesca Zazzera, Head of Production: Federico Fornasari, Producer: Martina Mozzillo, Art Buyer: Caterina Collesano, Art Buyer: Rosario Di Salvo, Editor:Tommaso Bianchi
Digital production: DIGITAL AUDIO PRODUCTION: Disc to Disc Productions S.r.l. Via Pietro Maroncelli, 7 20154 Milano
Digital creative: Creative Studio: PARALLELIA SRL - Augusto D’Auria - Co-Founder Giuseppe Raguso - Co-Founder Arie Monti - IT Supervisor Piero Unisono - AI Creative Supervisor Anna Daprelà - Production Supervisor Giovanni Saponaro - 2D Artist Antonio Mazzariol - 3D Artist Thomas Biasetto - 3D Artist Illustrator: Gabriel Da Silva