IF YOU KNOW WHAT I WANT TO SAY

Creative idea

In Poland, 38% of people never talk about death, not even with their closest ones. We built a campaign around that silence. Literally. A two-minute film in which not a single word is spoken. The karaoke track we chose was a beloved hit by Kasia Nosowska, one of Poland's most iconic artists. Its title, 'If You Know What I Want to Say', became the insight, the metaphor and the call to action. Silence as a creative device. A song about the inability to speak, playing in a place where speaking is the whole point.

Brand name: The Institute of the Good Death
Advertiser / client: The Institute of the Good Death
Product / service: Social Campaign
Campaign name: IF YOU KNOW WHAT I WANT TO SAY
Agency network: INDEPENDENT AGENCY
Agency: TWIN, Warsaw
Additional company: F25
Production company: F25
Creative director: Mateusz Felsmann
Art director: Kaisu Almonkari, Mateusz Kawęczyński
Account director (agency): Monika Domagała-Szmidt
Client account director: Agata Malenda, Maria Puchalska, Anja Franczak
Strategic planner / strategist: Patrycja Dewor
Photographer: Marta Karkosa
Film production: F25
Director: Helena Ganjalyan, Bartosz Szpak
Director of photography: Maciej Ryter
Music: Sound Supervisor: Krzysztof Sulenta | Piotr Ćwikliński | Massive Music, Sound Post Production Audio: Ania Bileńska, Julia Niebielska | Głośno
Post production: F25
Post production producer: Julia Gensina
Additional company: Account Executive: Zosia Rogowska | TWIN Executive producer: Marcin Dworucha | F25 Producer: Wojciech Klimczak | F25 Production Manager: Aleksandra Karkosa-Tomczak | F25 Production Coordinator: Maja Kimbar Set designer: Mateusz Niedzielak | Gifted Costume designer: Zuzanna Kot, Patrycja Szpakowska Make-up Artist: Weronika Zielińska, Aneta Chaber-Stankiewicz Editor: Alan Zejer | Talent Bank Colorist: Nadia Khairat Gómez | MAP 1st AD: Basia Burska