ABSOLUT® TABASCO™
Creative idea
We adapted Lou Reed’s iconic “Walk on the Wild Side” to deliver an unexpected experience, sidestepping spicy-product clichés of loud, aggressive audio. The track’s laid back rhythm and understated vocals build deliberate tension against explosive volcanic visuals. Rather than matching chaotic heat with noise, this contrast reframes the eruption as something controlled, magnetic, and inviting. Tailored precisely to the edit, the soundtrack does not follow the action; it defines how it is experienced. Grounded in authentic brand history, this choice elevates the visual spectacle, leaving a confident, memorable smile in the mind.
Brand name: Absolut Vodka
Advertiser / client: Wieden + Kennedy London
Product / service: Absolut Vodka
Campaign name: ABSOLUT® TABASCO™
Agency network: INDEPENDENT AGENCY
Agency: Wieden + Kennedy London
Additional company: Production company: ProdCo Music: Wieden + Kennedy Music Sound design / Mix: Pitch & Sync VFX: Time Based Arts KV retouching: Stanley’s Post
Production company: ProdCo.
Web address: https://youtu.be/1FBVEfTIGVg?si=pVORWAtfb7RjMCpN
Agency chief executive officer: Ryan Fisher
Chief creative officer: Ana Balarin, Hermeti Balarin
Creative director: Freddy Taylor, Philippa Beaumont
Art director: Hernan Dietrich
Copywriter: Nick McHugh
Designer: Design Director: Adam Hunt, Phil Rosieur. Designer: Harry Wakefield, Ananya Mohan, Magda Tritto
Account director (agency): Hazel Mc Partlan / Laura Simmons / Flynn Leslie
Strategic planner / strategist: Lara Janani
Senior planner: Brian Ritter
Pr director: Samira Sorzano
Photographer: Marino Thorlacius
Director: Leigh Powis
Director of photography: Jeremy Cox
Music: Wieden + Kennedy Music
Agency producer: Chloe Bradley
Post production: Time Based Arts
Post production producer: Chris Aliano
Additional company: THE ABSOLUT GROUP
CEO: Stéphanie Durroux
Global VP: Craig van Niekerk
Global VP: Deb Dasgupta
Brand Communications Director: Monica Jungbeck
Brand Communications Director: Filip Kiisk
Director, Creative Content: Giancarlo Martins
Global Brand Director, Strategy, Portfolio and Innovation: Michael Holmes
Global Brand Director, Strategy, Portfolio and Innovation: Luana Lurillo
Design & Product Manager: Taylor Schmidt
Brand Strategist: Thomas Eon
