Invisible Meals

Creative idea

In the Czech Republic, hunger is a real yet often invisible problem. Invisible Meals turned that invisible problem into something impossible to ignore. We created a quiet, everyday story of a single mother preparing a meal as part of her normal routine. She cooks, serves and eats — but the food itself is never visible. By removing the one thing that should be there, we made hunger visible in the most ordinary setting possible. Shot on 16mm film, the piece used sound as an organic storytelling tool: a bespoke minimalist score, authentic ambience and carefully placed silence reinforce its raw, observational quality and immerse the viewer in each scene.

Brand name: Czech Food Collection
Advertiser / client: Czech Food Collection
Product / service: Czech Food Collection
Campaign name: Invisible Meals
Agency network: dentsu
Agency: Dentsu Creative, Prague
Additional company: Boogie Films
Production company: Boogie Films s.r.o.
Web address: https://www.sbirkapotravin.cz/
Creative director: David Böhm
Art director: Daniel Šimák
Copywriter: David Podhola
Designer: Martin Faltýnek
Account director (agency): Jana Urbanová
Strategic planner / strategist: Zdeňka Zlatušková
Photographer: Ondřej Szollos
Director: Petr Dvořák
Director of photography: Radim Střelka
Music: Karel Havlíček
Agency producer: Jiří Heršálek
Additional company: Kabelovna Studios