CARA DE MEME

Creative idea

We turned becoming a meme from something to avoid into something to aim for. Because becoming a meme means you were having fun, letting go, and going with the vibe. We created a track and music video designed to make people move without thinking. Built on Latin rhythm and repetition, the song invites Gen Z to let loose. Visually, we created a hypnotic, meme-able move: the worm. Easy to repeat, share, and recreate, it transforms an awkward dance into contagious behavior. Shot on a smartphone, the video embraces the aesthetic of social content, blurring the line between music video, meme, and behavior.

Brand name: Desperados
Advertiser / client: Desperados
Product / service: Product
Campaign name: CARA DE MEME
Agency network: LePub
Agency: LePub Milan
Digital agency: BOOMERANG, BILLION DOLLAR BOY
Production company: DIVISION
Agency chief executive officer: Bruno Bertelli
Chief creative officer: CHIEF CREATIVE OFFICER GLOBAL: Cristiana Boccassini, Mihnea Gheorghiu CHIEF CREATIVE OFFICER MILAN: Luca Boncompagni, Cinzia Crociani
Creative director: Marie Poumeyrol, Thomas Chatenay, Juan Pablo Tyrer
Art director: Catarina Baumgart De Melo
Copywriter: Daniella Kandelman,
Account director (agency): Client Service Director: Shirine Aoun, Client Service Director: Marco Munoz, Account Director: Ioana Dumitrascuta, Account Executive: Fabrizia Melasi
Client account director: DESPERADOS: Brand Director Global Desperados: Natasha Maharaj, Head of Global Desperados: Ligia Patrocinio, Global Marketing Manager Desperados: Bianca Cioti, Global Brand Manager Desperados: Myriam Marouli
Managing director: David Pagnoni
Strategic planner / strategist: Global Chief Strategy Officer: Sol Ghafoor, Global Chief Strategy Officer: Bela Ziemann, Head Of Strategy: James Moore, Strategy Director: Aleksandar Milojevic, Strategic Planner: Davide Brock. Data Strategy Director: Andrea Battista, Senior Digital Ethnographer: Alberto Mura, Junior Digital Ethnographer: Michelle Bonciani, Editorial Supervisor: Tony Conte, Content Strategist: SaraLuna Goodloe, Content Manager, Daniele Benvenuti
Pr director: Global Head of PR and Communication: Isabella Cecconi, Senior Digital PR Manager: Federica Fiorentino
Director: EP: Evan Djenki DOP: Charlie Nazmjou Line Producer: Robin Lavaud Production Assistants: Carla Suissa, Benoit Barranco Production service: B2Y Productions CEO: Aleksandar Kenanov EPs: Simeon Vasilev, Velika Zheleva Production Coordinator: Viktoria Dimitrova Production Assistant: Yavor Tzakov Runner: Ivan Stoichkov Location Manager: Alexander Tchernev 1st AD: Teodora Petrova 2nd AD: Elena Mateva 3rd AD: Kalina Goranova 1st AC: Ivelin Metodiev 2nd AC: Vladi Velichkov Camera Trainee: Tetyana Afanasyeva Downloader: Kalina Spasova Drone Op: Yasen Dzhabirov Art Director: Velichka Dzambazova Art Dept. Coordinator: Gergana Milovska Graphic Designer: Zahari Dimitrov Set Decorator: Tanya Ivanova Set Dresser Lead: Alexandar Tinchev Set Dressers: Dimitar Vladev, Miroslav Genadiev, Kristof Kirilov, Alexander Kunchev, Dimitar Tsachev, Nikolay Aleksiev Props: Alexander Gerchev, Kristian Evtimov Stylist: Sergei Yordanov Stylist Assists: Yoana Kusheva, Evgenia Tsingova, Daniela Kareeva Costume Driver: Ivan Ivanov MUA: Daniela Avramova, Ani Ivanova Hair Stylists: Yana Stoeva, Mira Chakarova Gaffer: Svetoslav CheresharskiElecs: Viktor Dimitrov Vasev, Yordan Harasimov, Martin Nazlamov Casting Director: Teodora Duparinova Casting Assists: Ognyan Vasilev Lakov, Bozhidar Hristov Set PDIVISION: Nikolay Georgiev Vasil Ivanov, Damyan Tsvetanov, Alexandar Rashkov
Director of photography: Charlie Nazmjou
Music: 'Cara de Meme' by Onda Chulo feat. RIVVAA - Music agency: Sizzer, Written by: Iru, Samarife Van der Vliet, Fabio Ramón Valle Sanchez, RIVVAA, Music Producer: Mees van der Velde, Music Supervisors: Richard Aardenburg, Veronika Muravskaia, Executive Music, Supervisor: Sander van Maarschalkerweerd
Agency producer: Chief Production Officer: Francesca Zazzera, Producer: Margherita Fonseca, Producer: Martina Mozzillo
Post production: PAUME; Director: Marius Gonzalez,, Founders & EP: Tuan Ho & Alexis Benot, Head of post-production: Madeleine Kondé, Editor DC: Alexis Benot, Editor Agency cut : Antonio Civilini, IA: Alexis Benot & Glenn, Andro Ueda, VFX: Jérémy Bellieres & Rafael Moulin-Roussel, CGI: Glenn Andro Ueda, Motion design: Donovan Harnist, Flame: Sebastien Petit, Colorist: Vincent Amor
Additional company: BOOMERANG: Head of Integrated Strategy: Celine van Nes, FT Lead: Maria Levengarts, FT Lead: Bert Soehn, Editorial Lead: Elke Wijnands, Project Director: Clara Rapeli, Creative Director: Daphne Leurs, Client Service Director: Aimée Rutumalessij, Community Manager: Mads Melens, Community Manager: Kayleigh Cheng BILLION DOLLAR BOY: Senior Account Director: Gabrielle Wallace, Senior Account Manager: Katie Van’t Hoff, Account executive: Rose Anne Estella