ABSOLUT® TABASCO™
Creative idea
Our production design combined Icelandic geography with meticulous practical execution. A 12-metre volcano was built in studio using volcanic ash, earth, and rock. The set was designed so liquid could be channeled through sculpted, backlit paths, allowing glowing flow to travel naturally across terrain and resolve into the Absolut bottle silhouette. This made the brand reveal part of the physical world rather than an imposed graphic device. Handheld camerawork, 4:3 framing, and film stock reinforced documentary aesthetics, grounding this surreal transformation in reality. The result feels geologically authentic, yet art-directed to hold narrative tension and brand clarity.
Brand name: Absolut Vodka
Advertiser / client: Wieden + Kennedy London
Product / service: Absolut Vodka
Campaign name: ABSOLUT® TABASCO™
Agency network: INDEPENDENT AGENCY
Agency: Wieden + Kennedy London
Additional company: Production company: ProdCo Music: Wieden + Kennedy Music Sound design / Mix: Pitch & Sync VFX: Time Based Arts KV retouching: Stanley’s Post
Production company: ProdCo.
Web address: https://youtu.be/1FBVEfTIGVg?si=pVORWAtfb7RjMCpN
Agency chief executive officer: Ryan Fisher
Chief creative officer: Ana Balarin, Hermeti Balarin
Creative director: Freddy Taylor, Philippa Beaumont
Art director: Hernan Dietrich
Copywriter: Nick McHugh
Designer: Design Director: Adam Hunt, Phil Rosieur. Designer: Harry Wakefield, Ananya Mohan, Magda Tritto
Account director (agency): Hazel Mc Partlan / Laura Simmons / Flynn Leslie
Strategic planner / strategist: Lara Janani
Senior planner: Brian Ritter
Pr director: Samira Sorzano
Photographer: Marino Thorlacius
Director: Leigh Powis
Director of photography: Jeremy Cox
Music: Wieden + Kennedy Music
Agency producer: Chloe Bradley
Post production: Time Based Arts
Post production producer: Chris Aliano
Additional company: THE ABSOLUT GROUP
CEO: Stéphanie Durroux
Global VP: Craig van Niekerk
Global VP: Deb Dasgupta
Brand Communications Director: Monica Jungbeck
Brand Communications Director: Filip Kiisk
Director, Creative Content: Giancarlo Martins
Global Brand Director, Strategy, Portfolio and Innovation: Michael Holmes
Global Brand Director, Strategy, Portfolio and Innovation: Luana Lurillo
Design & Product Manager: Taylor Schmidt
Brand Strategist: Thomas Eon
