Support in every second

Creative idea

In sport, every second counts. So does every second of support. We turned this truth into a visual metaphor: a stopwatch where time keeps moving and its space becomes a stage for Slovakia’s top athletes and Olympians – skateboarder Richard Tury, ice hockey player Juraj Slafkovsky, canoe slalom athlete Matej Benus, sprinter Viktoria Forster and MMA fighter Monika Chochlíkova. Each sport comes alive inside the ticking stopwatch, making TIPOS’ commitment visible: support in every second.

Brand name: TIPOS
Advertiser / client: TIPOS
Product / service: CSR
Campaign name: Support in every second
Agency network: Omnicom Advertising
Agency: MullenLowe GGK Bratislava
Additional company: MullenLowe GGK
Production company: LOWEMAKERS
Agency chief executive officer: Marek Pajtas
Chief creative officer: Vlado Slivka
Executive creative director: Branislav Mlady
Creative director: Branislav Mlady, Vlado Slivka
Art director: Branislav Mlady, Tamas Bohus
Copywriter: Mario Lapos
Account director (agency): Pavel Kozuch
Managing director: Marek Pajtas
Strategic planner / strategist: Jakub Straka
Photographer: Tamas Bohus
Director: Jan Svejkar
Director of photography: Radim Strelka
Music: Lukas Mutnansky
Agency producer: Jozef Hupka, Sebastian Simunek
Post production: opa
Post production producer: Tomas Dvorak