PEKAO ROR CAMPAIGN - MARLENA & MAGNUS

Creative idea

Bank Pekao S.A. was an almost 100-year-old 'invisible giant' to young adults (18 – 35) that cherish traveling and are world-curious. We needed to break this barrier through exceptional storytelling. We launched a cinematic, visually stunning ‘Romeo & Juliet’ type of holiday romance featuring surprising cameo from global icon Robert Lewandowski, powered by Son Lux’s nostalgic track 'Lost It To Trying.' By replacing traditional corporate messaging with a compelling, high-end short film about unstoppable curiosity and travel, we transformed the bank into an enabler of youth aspirations, proving that a single, powerful film can effectively reposition a legacy brand.

Brand name: Bank Pekao S.A.
Advertiser / client: Bank Pekao S.A.
Product / service: Banking
Campaign name: PEKAO ROR CAMPAIGN - MARLENA & MAGNUS
Agency network: VML
Agency: VML Poland
Additional company: TANK, SIMON PAWLIK
Chief creative officer: Piotr Osiński
Creative director: Damian Kitowski
Art director: Julia Kędzierska
Copywriter: Filip Kurkiewicz
Strategic planner / strategist: Paula Sołtysiak
Director: Szymon Pawlik
Director of photography: Mateusz Dziekoński
Agency producer: Piotr Owsianka
Additional company: Grzegorz Karwowski – Creative Lead Justyna Harasimczuk – Motion Designer Robert Głuchowski – DTP Specialist Magdalena Brejnak – Managing Partner Bartosz Mazurek – Business Director Daniel Kucia – Business Director Patrycja Kapral – Account Manager Jorge Sanchez – Head of Marketing Department Artur Brudnicki – Head of Marketing Communications Monika Gondek – Head of Sponsorships, Events and Brand Anna Hermel – Marketing Communications Team Lead Antonina Lenkiewicz – Marketing Expert Andrzej Trybull – Marketing Expert Małgorzata Czerska – Brand Strategy Lead Magdalena Olak – Producer Kamil Janik – Producer Radosław Janik – Producer Karolina Barska – Producer Kuba Tomaszewicz – Editor Błażej Kafarski – Sound Design