GENERATION RISK-ON

Creative idea

Humanity changed when we learned to master fire: we stopped simply adapting to the world and gained the power to reshape it. We used this transformation as a metaphor for Ukraine today. After decades shaped by crises, revolutions and war, Ukrainians are gaining the technological power to shape their own future. The manifesto compresses 30 years of Ukrainian history into one continuous cinematic journey, blending staged scenes with archival footage of real events. Fire and darkness connect past and present, while fire itself evolves from fear and destruction to revolution, resistance, weapons and innovation: from a force Ukrainians endured into one they control.

Brand name: INZHUR MilTech
Advertiser / client: INZHUR Investment REIT company
Product / service: Defence-tech investment fund
Campaign name: GENERATION RISK-ON
Agency network: INDEPENDENT AGENCY
Agency: ISD Group (Kyiv, Ukraine)
Production company: Strumer Production
Executive creative director: Viktor Shkurba
Creative director: Oksana Gonchar
Art director: Anastasiia Levytska
Copywriter: Oleksandra Dyvnych, Uliana Koinichenko
Designer: Anastasiia Levytska
Director: Illya Dutsyk
Director of photography: Borya Borysov
Music: Dmytro Kolesnichenko
Screenwriter: Oksana Gonchar
Additional company: [isdgroup] Team Lead — Sergiy Pronkin Project Manager — Kseniia Kuznetsova Strategy Director — Michael Traverse Strategist — Serhii Trukhimovych Inzhur Brand Lead – Kateryna Vertohradova Strumer Production Executive Producer: Valentyn Kondratiuk Producer: Artem Ostrivnyi Line producer: Valeria Kanonik 1st AD: Lisa Katz Gaffer: Leonid Sidor Editor: Dmytro Samorodnyi Сolorist: Kostiantyn Semerei VFХ: Volodymyr Kovalenko Сleanup: Yuri Musiienko Archive Producer: Yurii Samusenko Music producer, sound designer, vocal arrangement: Dmytro Kolesnichenko Сinematic motion engineering: Filmotecnic Сasting: Media casting agency Production Designer: Kseniia Nebolsiná SFX: Tornado SFX Location: Viktor Shava PR: Let Them See