Swords Athletics X Adidas - Border to Hel

Creative idea

‘’Swords Athletics X Adidas - Border to Hel’’ reframes a legendary relay race not through the runners, but through the people who live along its wild northern Polish route. Instead of conventional sports-film heroics, the director builds a chorus of local witnesses - children, teenagers, altar boys, folk singers, a folk healer and a farmer—using only first-time, non-professional performers who speak in their own voices and regional dialect. Patient observation and subtly guided conversations turn documentary truth into cinematic storytelling, revealing endurance as something shared: a strange annual ritual seen, interpreted and mythologised by the communities it passes through.

Brand name: adidas
Advertiser / client: Swords Athletics & adidas
Product / service: Extreme long-distance running races.
Campaign name: Border to Hel
Agency network: INDEPENDENT AGENCY
Agency: SHOOTME, Warsaw
Additional company: Swords Athletics
Production company: SHOOTME
Web address: https://www.shootme.pl/
Film production: Zdzich Heydel
Director: Michał Chmielewski
Director of photography: Stanisław Cuske
Music: Marek Pospieszalski
Screenwriter: Michał Chmielewski
Post production: Yevhenii Bochulia
Additional company: Excecutive Producers: Marysia Surzycka, Michał „Shootman” Majewski Sound: Michał Wawro Editor: Mariusz Gos Color Grading: Kasia Żebrowska Sound design: dōzo music studio Casting Director: Kinga Pudełek Production Assistant: Mateusz Kruk 2nd Unit/1st ACs: Dawid Bajerski, Bartek Błędowski Graphic Design: Joy Studio Cast Mateusz Grajżul, Klaudia Slomska, Piotrek Jankowski, Jakub Jankowski Artur Podkościelny, Mikołaj, Filip Kleszczewski, Hubert Rutkowski Piotr Kowalewski Zespół ludowy Szeszupa Kordian Anzulewicz Lena Bacewicz, Daria Szeraszewicz, Wiktoria Murawska, Basia Kłoczko, Weronika Bogdan Zofia i Mieczysław Gibowicz