FEEL THE THRILL

Creative idea

Casual bettors aren't chasing huge wins. Their biggest prize is the excitement of experiencing the game more intensely. During the FIFA World Cup 2026, betting company FORTUNA turned every moment into a thrill anyone can feel — even those without deep football knowledge. For engaging storytelling, we brought on Netflix director Augusto Fraga for his distinctive style. We integrated all 3 host countries into the story, capturing the World Cup's energy through the eyes of a layman — not an expert, just someone swept up in the excitement. It all builds to one climax: winning was never the point. Having fun was.

Brand name: FORTUNA
Advertiser / client: Fortuna Entertainment Group/Fortuna/PSK
Product / service: Betting & Entertainment
Campaign name: Feel the Thrill
Agency network: INDEPENDENT AGENCY
Agency: FLO Group Prague
Additional company: Boogie Films
Agency chief executive officer: Pavel Flégl
Executive creative director: Dušan Koutský
Creative director: Marek Pařízek
Account director (agency): Valérie Palková
Film production: OCEAN FILMS
Director: Augusto Fraga
Director of photography: André Szankowski
Agency producer: Jan Hrubec, Adam Ulrich, Jan Řehořka
Post production: Jiří Linhart