Signs of Inclusion: Money on hand!

Creative idea

Directed by a deaf director, Money on Hand! treated sign language not as an accessibility layer, but as the core artistic engine of the theatre performance. The direction seamlessly fused spoken dialogue, sign language, physical rhythm, vibrations, lighting and visual timing into one unified theatrical language for both deaf and hearing audiences. By intentionally eliminating interpreters, the directorial vision placed deaf and hearing actors as equal protagonists. Complex financial topics like loans, savings unfolded through sensory movement and comedic timing, creating a shared experience where accessibility was not a creative concept adaptation, but the foundational principle shaping every directorial decision.

Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: service
Campaign name: Signs of Inclusion
Agency network: INDEPENDENT AGENCY
Agency: Povem, Ljubljana
Digital agency: Aerodrom
Additional company: Zveza društev gluhih in naglušnih Slovenije
Production company: Aerodrom
Agency chief executive officer: Vanja Kmet Žižmond
Creative director: Matej Kodrič
Art director: Lara Zupančič
Designer: Lara Zupančič, Aleš Salokar
Account director (agency): Romana Miklavž
Client account director: Aleš Petejan
Managing director: Vanja Kmet Žižmond
Strategic planner / strategist: Vanja Kmet Žižmond, Romana Miklavž
Senior planner: Romana Miklavž
Pr director: Romana Miklavž
Photographer: Jan Filip Jordan Frangeš
Director: Lada Orešnik, Nejc Gazvoda, Jernej Gašperin
Music: Stojanco Georgiev, Mastercard
Screenwriter: Nejc Gazvoda
Digital strategist: Karin Komar
Additional company: Anela Bizovičar in Lado Bizovičar (produkcija Tukaj in zdaj), Metka Albreht (kostumografinja), Mark Slak - Blackout (oblikovanje luči), Aeorodrom (video oblikovanje), Špela Rotar, Jernej Gašperin, Mojca Korenjak in Karin Brumen.