5GG

Creative idea

How do you tell gamers we have the best mobile gaming 5G network? Gamers have their own language, between firefights and boss raids, there’s no time for anything, so they use acronyms. They don’t step away, they go AFK (away from keyboard). They don’t write that they’re on their way, they write OMW (on my way). And after a game, they don’t write it was awesome... they write GG - good game, the most famous gaming shortcut in the world. This acronym became the foundation of our visual, which only gamers understand. And yes, sometimes the best copywriting consists of one number and two simple letters. That’s why - 5GG.

Brand name: Telekom
Advertiser / client: Slovak Telekom
Product / service: 5G network
Campaign name: 5GG
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Creative director: Jaroslav Vigh, Adam Baska
Art director: Mona Rybarova
Copywriter: Martin Hluchy, Michaela Markuskova
Account director (agency): Petra Barcakova
Strategic planner / strategist: Kamil Charvat, Pavol Paulenda
Additional company: Account Manager: Marian Zverbik