Killer Progress

Creative idea

For over a century, every technological breakthrough has arrived with the same warning: what came before was about to die. Photography would kill painting. Film would kill theatre. Digital would kill analogue. Today, AI is supposed to kill creativity itself. Killer Progress revisits these premature obituaries and uncovers the same truth each time: technology may transform the tools, but it cannot replace the human imagination behind them. Because progress keeps taking us to funerals where no one dies.

Brand name: KIMONO Productions
Advertiser / client: Kimono Productions
Product / service: Film Production
Campaign name: Killer Progress
Agency network: INDEPENDENT AGENCY
Agency: JANDL Bratislava
Web address: https://kimonoproduction.com/
Creative director: Alex Strimbeanu
Art director: Zlata Golecova
Copywriter: Jakub Jurica
Designer: Peter Bucan
Client account director: Marek Wilhalm
Media director: David Stefecka
Film production: KIMONO Productions
Agency producer: Marek Wilhalm