Dyslexia

Creative idea

Dyslexia affects 5–15% of people, yet Lithuania lacked dedicated representation until recently. The newly established association needed a visual identity expressing both the struggle within rigid systems and the alternative pathways dyslexic individuals develop. Our identity translates this cognitive experience into form. Modular, architectural structures suggest imposed boundaries, while internal elements bend, rotate, and misalign - visually navigating non-standard paths. Typography uses hyperlegible typefaces and calibrated colors to reduce reading difficulty. A custom illustration library transforms familiar letters into dynamic, spatial forms, making the invisible effort visible. The system reframes dyslexia not as a deficit, but as a different way of navigating structure.

Brand name: Lithuania Dyslexia Association
Advertiser / client: Lithuania Dyslexia Association
Product / service: NVO
Campaign name: Dyslexia
Agency network: INDEPENDENT AGENCY
Agency: Not Perfect Vilnius
Web address: https://dyslexia.lt
Creative director: Viktorija Rumiancevaitė
Designer: Lukas Misevičius
Account director (agency): Vita Musnikienė
Illustrator: Lukas Misevičius