Handtouched by Bjana

Creative idea

In a world of automated luxury, Bjana sparkling wines stand apart through an uncompromising dedication to craftsmanship. Grapes are handpicked on the slopes of Slovenia’s Goriška Brda, matured in the 800-year-old cellar of Dorišče Manor, then personally touched and turned by winemaker Miran Sirk throughout the ageing process. Handtouched by Bjana transforms this largely invisible dedication into a visible, tangible and collectible story. Each bottle of the limited-edition Brut Blanc de Blancs bears Miran’s own handprint—a unique signature of care, patience and human touch that makes the craftsmanship behind every Bjana sparkling wine impossible to overlook.

Brand name: Bjana
Advertiser / client: Vinska klet Bjana
Product / service: Sparkling wines
Campaign name: Handtouched by Bjana
Agency network: Omnicom Advertising
Agency: Futura DDB, Ljubljana
Agency chief executive officer: Gregor Firbas
Chief creative officer: Petra Krulc
Creative director: Žare Kerin, Petra Krulc
Art director: Žare Kerin
Copywriter: Petra Krulc, Jože Gerečnik, Ivan Čadež
Designer: Tina Brezovnik
Account director (agency): Urška Nučič
Photographer: Lovro Rozina
Film production: Lovro Rozina