Signs of Inclusion: Money on hand!
Creative idea
To promote financial literacy among deaf, we transformed the Sign Language Financial Dictionary into Money on Hand!, the first inclusive theatre performance about finance. By merging mainstream theater with sign language, deaf and hearing artists co-created a new performing arts format without an interpreter. Abstract concepts like loans and savings were reimagined through movement, visual storytelling, and sensory comedy and shared through live cultural experience. The project used art as an equalizer, taking sign language out of niche accessibility contexts and placing it directly into mainstream pop culture and theatrical arts.
Brand name: Mastercard
Advertiser / client: Mastercard
Product / service: service
Campaign name: Signs of Inclusion
Agency network: INDEPENDENT AGENCY
Agency: Povem, Ljubljana
Digital agency: Aerodrom
Additional company: Zveza društev gluhih in naglušnih Slovenije
Production company: Aerodrom
Agency chief executive officer: Vanja Kmet Žižmond
Creative director: Matej Kodrič
Art director: Lara Zupančič
Designer: Lara Zupančič, Aleš Salokar
Account director (agency): Romana Miklavž
Client account director: Aleš Petejan
Managing director: Vanja Kmet Žižmond
Strategic planner / strategist: Vanja Kmet Žižmond, Romana Miklavž
Senior planner: Romana Miklavž
Pr director: Romana Miklavž
Photographer: Jan Filip Jordan Frangeš
Director: Lada Orešnik, Nejc Gazvoda, Jernej Gašperin
Music: Stojanco Georgiev, Mastercard
Screenwriter: Nejc Gazvoda
Digital strategist: Karin Komar
Additional company: Anela Bizovičar in Lado Bizovičar (produkcija Tukaj in zdaj), Metka Albreht (kostumografinja), Mark Slak - Blackout (oblikovanje luči), Aeorodrom (video oblikovanje), Špela Rotar, Jernej Gašperin, Mojca Korenjak in Karin Brumen.
