60th Zagreb Salon of Visual Arts

Creative idea

The visual identity for the 60th Zagreb Salon of Visual Arts is based on the curatorial concept “Choreography for the Finish Line” by the up-and-coming collective KUĆĆA. The exhibition explores “the symptoms of a reality in which technological progress pushes the world into an existential crisis.” The participating artists present both optimistic and pessimistic perspectives on technology, which we responded to with AI-inspired visuals and type treatment that evokes an intimate relationship with various screens. The identity includes animated graphics, posters, the exhibition catalogue, a website, award statuettes, exhibition signage, social media assets, and other applications.

Brand name: Croatian Association of Fine Artists (HDLU)
Advertiser / client: Croatian Association of Fine Artists (HDLU)
Product / service: Art Exhibition
Campaign name: 60th Zagreb Salon of Visual Arts
Agency network: INDEPENDENT AGENCY
Agency: 404/MYTY, Zagreb
Additional company: KUĆĆA Curatorial Collective
Web address: https://zagrebacki-salon.hdlu.hr/
Agency chief executive officer: Nikola Vrdoljak
Creative director: Fran Mubrin
Art director: Dario Dević
Account director (agency): Željka Vuger, Blanka Gojak
Event production: KUĆĆA, Iva Peručić
Additional company: Senior Motion Designer: Nikola Županić Motion Designer: Mario Malekinušić UX/UI Designer: Maja Štefanić Web Development: Ivor Delić, Bruno Mataušić Typographer: Marko Hrastovec, HotType Foundry