Report to Reward

Creative idea

Report to Reward transformed gaming's reporting mechanic from punishment into reward. Instead of reporting disruptive players to get them removed from the game, gamers could report teammates with terrible microphone quality and help them win a new headset. To make this possible, Geizhals created the Mic Police, a custom multi-platform bot system operating across Discord, Twitch and YouTube. Reports from all platforms were collected in one central database and evaluated through a weighted voting model. By turning a familiar gaming behaviour into a useful community tool, Geizhals became part of the gaming experience itself rather than interrupting it with traditional advertising.

Brand name: Geizhals Preisvergleich
Advertiser / client: Geizhals Preisvergleich
Product / service: Geizhals
Campaign name: Geizhals: Report to Reward
Agency network: SERVICEPLAN
Agency: Mediaplus Austria
Media agency: Mediaplus Austria