The Battle Of Chocolate Brands

Creative idea

We turned a slogan into a heavyweight title match: the icon vs. the influencer. Fazer Chocolate claims to be the Most Desired, but Finnish heavy weight influencer called Sexy Chocolate begged to differ. So, we set the stage for a playful showdown. What started as a social media investigation quickly escalated into a city-wide turf battle involving infiltrated vox pops, hijacked billboards, and epic stunts. The internet took sides, but the verdict was clear. In the end, we proved that while you can claim whatever you want, nothing beats the original. And the sales figures proved the desire is real.

Brand name: Karl Fazer
Advertiser / client: Fazer
Product / service: Karl Fazer Chocolate
Campaign name: The Battle Of Chocolate Brands
Agency network: INDEPENDENT AGENCY
Agency: SAMY Nordics, Helsinki
Media agency: Dagmar
Additional company: SEK, Dagmar
Agency chief executive officer: Tommi Opas
Executive creative director: Jari Lahdevuori
Creative director: Jaakko Koskinen
Art director: Aleksandra Näveri
Copywriter: Lauri Arjas
Account director (agency): Tommi-Juhani Jokinen
Strategic planner / strategist: Elli Tuominen
Additional company: Niklas Lindroos, Fazer, Senior Marketing Manager Katariina Hintsa, Fazer, Digital Marketing Specialist Iinaroosa Kanth, Fazer, Digital Marketing Specialist Liisa Eerola, Fazer, Communications Director Anne Repo, Fazer, Marketing Director Jarno Luotonen, ECD, SEK