THE MATCH SWITCHER

Creative idea

Due to the new rules, this year’s World Cup featured more matches than ever before, making it almost impossible for football fans to stay home and watch every game. But wherever we go, there’s usually a TV at hand. Unfortunately, it’s not always showing the match. So Euronics developed the Match Switcher: a universal remote for football fans that can switch almost any TV to the match and turn up the volume. And there’s one little extra: press the fan button, and the voice of the country’s most popular sports commentator helps take the atmosphere to the next level.

Brand name: Euronics
Advertiser / client: Euronics
Product / service: Electronic retailer
Campaign name: EURONICS - THE MATCH SWITCHER
Agency network: INDEPENDENT AGENCY
Agency: Positive Adamsky Budapest
Production company: Good Films
Agency chief executive officer: Ádám Vaszary
Chief creative officer: Vilmos Farkas
Art director: Emese Kiss
Copywriter: Balázs Puskás
Client account director: Anna Herczeg
Director: Sebastien Praznoczy