The 4th Trimester

Creative idea

It's 2025, and a woman who has just survived the most extreme physiological event a human body can undergo is sent home with one appointment: a gynaecological check-up. Romania leads Europe in maternal mortality — 45% of those deaths occur after she leaves the hospital. No health system anywhere had built for that year. So with Regina Maria's doctors, we did: The 4th Trimester, the world's first integrated postpartum medical program. Thirteen specialties, a 24/7 hotline, scheduled check-ups across the full twelve months. It build an entire medical village around mothers— a preventive model any provider, anywhere, can replicate.

Brand name: Regina Maria
Advertiser / client: Regina Maria
Product / service: Healthcare Network
Campaign name: The 4th Trimester
Agency network: INDEPENDENT AGENCY
Agency: Punk Agency
Media agency: United Media Services
Additional company: United Media Services
Web address: https://www.reginamaria.ro/al-4lea-trimestru
Agency chief executive officer: Raluca Kovacs
Creative director: Alexandru Negoescu
Art director: Vlad Macarie
Copywriter: Mihaela Stefanica
Client account director: Anamaria Ionita
Media director: Cristina Umbra
Managing director: Dana Bulat
Strategic planner / strategist: Cristina Umbra
Senior planner: Veronica Moraru
Agency producer: Ilinca Nanoveanu
Additional company: Greta Redeleanu, Cristiana Vago, Roxana Popescu