Check Your Avocados

Creative idea

In a country where people carefully check every fruit but postpone checking their health, Lidl and Regina Maria turned a familiar shopping ritual into a preventive-health trigger. Produce-inspired content captured attention, while discounted medical services in Lidl Plus converted the reminder into real check-ups.

Brand name: Lidl
Advertiser / client: Lidl x Regina Maria
Product / service: Retail
Campaign name: Check Your Avocados
Agency network: OGILVY
Agency: Ogilvy Bucharest
Digital agency: -
Agency chief executive officer: Manuela Necula
Chief creative officer: Albert Nica
Executive creative director: Adrian Diac
Creative director: -
Art director: Bianca Milea
Copywriter: Alexandru Constantin
Designer: Oana Bechir
Account director (agency): Andreea Abel
Media director: -
Managing director: Raluca Marin
Senior planner: Bianca Troncea
Pr director: Ana Sisu
Illustrator: -
Film production: Grou
Director: Ionut Negrila
Director of photography: Razvan Rosca
Music: -
Screenwriter: -
Agency producer: Cristian Serban
Post production: Grou
Post production producer: -
Digital production: -
Digital strategist: -
Digital creative: -
Event production: -
Additional company: Cristina Gavrila – Senior Account Manager, Ogilvy Romania Casandra Murarasu – TikTok Content Creator, Ogilvy Romania Cristina Tudose – Social Media Manager, Ogilvy Romania Lidia Albu – Social Media Director, Ogilvy Romania Ilinca Bantas - Manager Proiect Marketing Strategie ‑ Strategie de Marketing, Lidl Romania Bianca Elena Cenusescu - Consultant Comunicare Externa, Corporate Communication, Lidl Romania Teodora Vlad - Specialist Social Media – Engagement, Lidl Romania