AutoTune - Sell with a song

Creative idea

Selling a used car online has always followed the same routine: fill the form, upload photos. How we could help sellers stand out from similar listings and sell their cars more efficiently — while raising awareness of kocsi.hu. After completing the form, sellers can use the site's built-in AI function to create their own unique song in one click, with lyrics composed from the car's key data. Every listing was turned into a unique song, shareable on the platform and on social channels — turning songs into unique selling tools. Even influencers created their own singing car ad to sell their vehicle.

Brand name: kocsi.hu
Advertiser / client: kocsi.hu Informatikai Kft.
Product / service: Used car website
Campaign name: AutoTune - Sell with a song
Agency network: INDEPENDENT AGENCY
Agency: Whitedog Media Kft., Budapest
Media agency: Whitedog Media Kft.
Digital agency: Whitedog Media Kft.
Production company: Whitedog Media Kft.
Web address: https://kocsi.hu
Agency chief executive officer: Major Máté
Chief creative officer: Tordai Péter
Creative director: Fehér Zsigmond
Art director: Molnár István, Éles Viktor
Copywriter: Belányi József, Sárközi Richárd
Account director (agency): Palla Orsolya
Client account director: Tamási Krisztina, Kerékgyártó Réka
Media director: Árkosi-Váczi Henriett
Managing director: Major Máté
Senior planner: Urbán Ágnes
Photographer: Generál Kristóf
Film production: Final Creative Kft.
Director: Büki Balázs
Director of photography: M. Deák Kristóf
Music: AI
Agency producer: Cseh Lucia, Éry Márk
Post production: Final Creative Kft.
Post production producer: Lévai-Hangyássy Bence, Cseh Lucia
Digital production: Influnter Management Kft.
Digital strategist: Csiki János Péter
Digital creative: Csiki János Péter
Event production: Influnter Management Kft.
Additional company: Sinthavong Tamás (Head of Social Media) Postás Tímea (Media Planner)