Queen of Slovakia

Creative idea

When an American influencer, famous for resembling the Prime Minister, crowned herself the 'Queen of Slovakia' and visited the country, a massive media storm erupted. On the exact same day, Allianz ambassador and athlete Emma Zapletalova won her third Diamond League race but received barely half the coverage. Allianz used immediate trendjacking to correct this. We hijacked the viral joke and officially crowned Emma as the true queen across social media. By leveraging the meme’s momentum, we turned a fleeting internet obsession into a powerful reminder of real, hard-earned success, giving our ambassador the spotlight she deserved.

Brand name: Allianz
Advertiser / client: Allianz
Product / service: Image
Campaign name: Queen of Slovakia
Agency network: INDEPENDENT AGENCY
Agency: Kreativna Dvojica, Bratislava
Creative director: Michal Hornicky, Ivana Hornicka Paconova
Art director: Michal Hornicky
Copywriter: Michal Hornicky, Ivana Hornicka Paconova
Designer: Michal Hornicky
Account director (agency): Michal Hornicky, Ivana Hornicka Paconova
Strategic planner / strategist: Michal Hornicky, Ivana Hornicka Paconova