Furniture Store as Accommodation: How XXXLutz Turned an Airbnb Listing into the Most Talked-About Stunt of the Eurovision Song Contest

Creative idea

During the Eurovision Song Contest in Vienna, surging accommodation prices left countless fans without affordable options. XXXLutz tapped into the moment with a bold real-time idea: listing an entire furniture store right opposite the event venue as an official Airbnb. Under the headline “Who the hell rents an entire XXXLutz?!”, the campaign quickly went viral across the DACH region, driving massive media coverage and establishing the brand as the central talking point of the event week.

Brand name: XXXLutz
Advertiser / client: XXXLutz KG
Product / service: Furniture Retail
Campaign name: XXXLutz Airbnb
Agency network: INDEPENDENT AGENCY
Agency: MediaBrothers, Vienna
Web address: https://www.instagram.com/reel/DXe8SU5Akxo/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA%3D%3D