Silpo delivery

Creative idea

Silpo Delivery needed to show that grocery delivery makes everyday life easier. And instead of staging everyday chaos, we used real social media photos and videos people had already shared online. These real situations became social-native videos, OOH, and UGC, all connected by one thought: “At least — no grocery run is needed.”

Brand name: Silpo
Advertiser / client: Silpo
Product / service: retail/e-commerce
Campaign name: At least — no grocery run
Agency network: INDEPENDENT AGENCY
Agency: Banda agency, Kyiv
Web address: https://silpo.ua/
Creative director: Dmytro Liutyi
Additional company: Creative director: Dmytro Liutyi
 Creative producer: Alisa Zelenska Creatives: Bohdana Sadzhenytsia, Anastasiia Shvets Visual artists: Volodymyr Bundzha, Maksym Volnov, Liza Popova, Olia Severynova Influencer marketing lead: Valeriia Teliatnyk Strategic director and managing partner: Maksym Boritko Managing partner: Dmytro Adabir CMO(client): Oleksandra Medvid
Head of Brand Experience(client): Larysa Ptashnyk
Brand Manager(client): Anna Opanasenko