Migros Money 71st Anniversary Campaign

Creative idea

Money points were valuable, but remained an abstract benefit in consumers’ minds. We turned this abstraction into a tangible dream by transforming the humble supermarket trolley into a luxury car. Instead of simply advertising the idea, we placed it where people naturally expect to see cars: in car dealerships, İSPARK locations, AVM parking lots and public spaces, while recreating the same concept as real car listings on Arabam.com and Sahibinden.com. The creative idea and media strategy became one: the unexpected use of car-related environments and platforms made “This Car Could Be Yours!” not just a message, but an experience consumers encountered, noticed and shared.

Brand name: MİGROS
Advertiser / client: MİGROS
Product / service: MİGROS MONEY
Campaign name: Migros Money 71st Anniversary Campaign
Agency network: WPP Media
Agency: WPP MEDIA/MINDSHARE, TURKEY
Media agency: WPP MEDIA/MINDSHARE
Web address: https://www.migroskurumsal.com/