Hotline for Carolers

Creative idea

For centuries, Ukrainians have been singing traditional songs — kolyadky (Christmas carols) and shchedrivky (New Year's songs) during the winter holidays. However, for decades, these songs were banned by the Soviet regime, and today, most people only know one: 'Carol of the Bells'. Is that really all Ukrainian culture has to offer? To change this, Comfy launched a special hotline for holiday carolers to collect authentic songs from different regions of the country. And, of course, following the old tradition, carolers were rewarded — this time, with bonus points.

Brand name: Comfy
Advertiser / client: Comfy
Product / service: retail/e-commerce
Campaign name: Hotline for Carolers
Agency network: INDEPENDENT AGENCY
Agency: Banda agency, Kyiv
Web address: https://comfy.ua/
Creative director: Maksym Boritko, Dmytro Liutyi, Oleksandra Scherbakova
Additional company: Creative directors: Maksym Boritko, Dmytro Liutyi, Oleksandra Scherbakova
 Creative producers: Alisa Zelenska, Viktoria Suprun
 Creative: Bohdana Sadzhenytsia
 Creative copywriter: Anastasiia Peredrii
 Visual artists: Kyrylo Melnyk, Anna Yashchenko 
 Music: Filtr Production
 Head of Brand & Communications / Comfy: Iryna Tonkikh