FULL STOP

Creative idea

Digital violence often hides in plain sight: in comments, messages and posts we scroll past every day. We turned the simplest punctuation mark into a tool to stop it. The orange dot became a collective symbol against digital violence. Whenever users encountered an abusive comment, they could simply leave an orange dot underneath it marking the abuse while putting a symbolic end to it. One dot required no argument, no confrontation and no explanation. But thousands of dots turned individual reactions into a visible collective stand, transforming passive bystanders into active participants against digital violence.

Brand name: UN WOMEN
Advertiser / client: UN WOMEN TÜRKİYE
Product / service: non-governmental organization
Campaign name: FULL STOP
Agency network: Leo Constellation
Agency: Leo Istanbul
Web address: https://www.unwomen.org/en
Agency chief executive officer: Ezgi Ataseven
Chief creative officer: Volkan Dalkılıç
Executive creative director: Gürkan Gürel
Creative director: Erdem Güler, Alican Baytok
Art director: Zeynep Aydın
Copywriter: Baran Tapar, Anıl Koz
Client account director: Kübra Sabancı, Tuğçe Saraçoğlu
Strategic planner / strategist: Zeynep Bortaçina
Additional company: Creative Groupe Head: Kadir Temir, Hasan Calp Producer: Bengisu Doyuran Business Lead: Yiğit Uysal Account Supervisor: Beril Ermeral Account Executive: Melis Eğinlioğlu Traficker: Enhar Baydar Content Team: Muzaffer Kocaman, Ufuk Aktaş, Anıl Özen