Humanity Chain

Creative idea

We didn’t invent a new symbol.
We didn’t create a new monument. It already existed - in a real act of human kindness. All we had to do was turn a fleeting internet moment into an everlasting reminder of what people can achieve together. ForteBank brought to life a sculpture based on the true story that recreates the original moment from the video. We made it interactive. The final hand reaches out, inviting every passerby to join in - and continue the Humanity Chain. On the day of the unveiling, thousands of people joined hands.

Brand name: Forte Bank
Advertiser / client: Forte Bank
Product / service: Bank
Campaign name: Humanity Chain
Agency network: INDEPENDENT AGENCY
Agency: Progression CA
Agency chief executive officer: Yulia Tushina
Chief creative officer: Yevgeniy Kostylev
Creative director: Dasha Bulakhtina
Art director: Maria Leskina
Account director (agency): Zulfiya Dzhaparova
Managing director: Natalia Pak
Pr director: Sofia Abdulzhanova
Additional company: Client: ForteBank, Kazakhstan Anton Kim, ForteBank, Chief Marketing Officer Sino Alizoda, ForteBank, Creative Director Ainur Zhamanova, ForteBank, Brand Management Director Malika Karajanova, ForteBank, Head of PR & CSR Marat Botin, ForteBank, Digital Marketing Director Kristina Alshevskaya, ForteBank, Chief Design Officer Tomiris Meirembayeva, ForteBank, Head of Content Management Umitzhan Zholdybayeva, ForteBank, Senior PR Expert, Project Lead Vladislav Ignatiev, ForteBank, Senior Designer