Time for Polish Atom

Creative idea

Nuclear energy in Poland is widely supported in surveys, yet feared in everyday conversation - fragmented knowledge left people relying on stereotypes and disinformation rather than facts. Institutions couldn't close that gap: any government message was seen as taking a political side. So we brought back Marie Skłodowska-Curie, using AI to recreate her image and give her a voice in today's media - not as a symbol, but as a guide explaining nuclear energy on her own authority as a scientist. Free of political weight, she moved the national conversation from fear to curiosity, from opinions to questions, from stereotypes to understanding.

Brand name: Ministry of Energy
Advertiser / client: Ministry of Energy
Product / service: Nuclear Energy - Public Education Campaign
Campaign name: Time for Polish Atom
Agency network: INDEPENDENT AGENCY
Agency: Advalue, Warsaw
Web address: https://www.gov.pl/web/polski-atom/zobacz-najnowsze-informacje-o-kampanii
Agency chief executive officer: Paweł Majewski
Creative director: Paweł Stankiewicz
Art director: Ewa Mikuła
Copywriter: Paulina Dyja
Account director (agency): Aneta Lisicka
Client account director: Natalia Malita
Managing director: Anna Lewicka
Strategic planner / strategist: Jan Markowski
Pr director: Aneta Szerszeniewska
Film production: Timecode
Director: Adrian Chudek
Agency producer: Agnieszka Piłat
Post production producer: Grzegorz Jankowski
Additional company: Filip Tomann Lidia Pęza AIO POST Grzegorz Maj Wojciech Włodarski Radosław Peszko Piotr Sasim Dominika Deras