DIGITAL MUSHROOM HUNT

Creative idea

Introducing the first Digital Mushroom Hunt. An integrated campaign, built around an engaging mobile game powered by Tele2 internet. We divided the map of Latvia into tens of thousands of grid squares. Each one hiding digital mushrooms — redeemable for valuable prizes. To unlock a square, you had to physically go there and use your phone with Tele2 internet.

Brand name: TELE2
Advertiser / client: TELE2
Product / service: INTERNET
Campaign name: DIGITAL MUSHROOM HUNT
Agency network: INDEPENDENT AGENCY
Agency: WKND RIGA
Media agency: INSPIRED LATVIA
Production company: UMAMI
Creative director: JĀNIS KUPRAŠOVS
Art director: KLĀVS LUKAŠEVICS
Designer: JEĻENA PĒTERSONE
Account director (agency): JOLANTA JURKĀNE
Client account director: ULRIKA PLOTNIECE
Media director: IEVA CIMERMANE
Strategic planner / strategist: EDGARS PĒTERSONS, NIKLĀVS MEKŠS
Photographer: MĀRTIŅŠ CĪRULIS
Director: DMITRIJS DOBROVOLSKIS