OLYMPIC PASTA RING

Creative idea

Every Olympic Games is defined by something iconic that makes it unforgettable. For the Mi-Co 2026 Winter Games, we took Italy’s most famous symbol and turned it into the icon of this edition by designing a new shape shared by athletes worldwide: Olympic Rings Pasta. Launched by world-renowned Chef Cracco and top influencers, the pasta became a global hit. But it was the athletes themselves, sharing their meals from the Olympic Village, who made it famous. The Olympic Rings Pasta became so popular that we had to organize giveaways throughout the competition.

Brand name: International Olympic Committee
Advertiser / client: International Olympic Committee
Product / service: Product
Campaign name: OLYMPIC PASTA RING
Agency network: LePub
Agency: LePub Milan
Agency chief executive officer: Bruno Bertelli
Chief creative officer: Chief Creative Officer Global: Cristiana Boccassini, Mihnea Gheorghiu - Chief Creative Officer Milan: Luca Boncompagni, Cinzia Crociani
Executive creative director: Selim Unlusoy
Creative director: Associate Creative Director: Mattia Anelli, Andrea Zanino
Art director: Senior Art Director: Joao Araujo, Copywriter: Martina Desantis
Copywriter: Senior Copywriter: Katharina Haller, Copywriter: Valentina Ferrara
Designer: Head of Art: Andrea Ferlauto, Junior Designer: Peter Sjo
Account director (agency): Client Service Director: Beatrice Carli Moretti, Account Director: Arianna Di Marco, Account Executive: Camilla Todaro
Managing director: David Pagnoni
Strategic planner / strategist: Head of Strategy: Ricardo Coen, Senior Creative Strategist: Elia Celotto, Communication Strategist: Gabriela Bergantin, Barbara Gileno, Data Strategy Director: Andrea Battista
Agency producer: LEPUB MILAN: Global Chief Production Officer: Francesca Zazzera, Head of Production: Federico Fornasari - PRODIGIOUS: Art Buyer: Veronica Bottanelli, Agency Producer: Marco Guglielmo Zerbini
Additional company: PERFORMICS:International Business Director: Clémentine Broisin PUBLICIS MEDIA: International Media Consultant: Edouard Sonnes, Account Executive: Lucie Beaucoudray,: Directeur Trading: Henry Delporte, Trade Manager: Ariane De Royere, Trader: Anass Chakik, Social Analyst: Marie Anais Sandrine Labelle, Senior Social Strategist: Mayesha Paratian - MSL UK: Managing Partner: Gess Gross, Creative Director: Janelle Feliciano, Director: Louise Wickens, Associate Director: Greta Knowles, Account Director: Dean Ismail and Lottie Paul, Account Executive: Ananya Mozumdar PUBLICIS SPORT&ENTERTAINMENT Inter-agency coordination: Imogen Blackwood PUBLICIS SPORT&ENTERTAINMENT Inter-agency coordination: Imogen Blackwood