5GAMING CHAIRS

Creative idea

Telekom won a prestigious award for the best mobile gaming network and wanted to share this achievement with the gaming community. Because gamers are immune to traditional advertising, we spoke their language and solved their major pain point: while our mobile network lets them game anywhere, it is rarely comfortable. Instead of boring talk about speed, we brought them the comfort of their home setup wherever they play. We took gaming's ultimate symbol, the gaming chair, and placed it in the most unexpected spots. This created brand-new media: 5Gaming Chairs, enabling comfortable gaming at a barber shop, a public restroom and even the National Football Stadium.

Brand name: Telekom
Advertiser / client: Slovak Telekom
Product / service: 5G network
Campaign name: 5GAMING CHAIRS
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Media agency: WPP Media
Creative director: Jaroslav Vigh, Adam Baska
Art director: Monika Rybarova, Veronika Holanova
Copywriter: Michaela Markuskova, Sabina Lukacova
Account director (agency): Petra Barcakova
Managing director: Kamil Charvat
Strategic planner / strategist: Kamil Charvat, Pavol Paulenda
Director: Lukas Krist
Director of photography: Martin Palkovic, Michal Rodom
Additional company: Account Manager: Marian Zverbik