KFC ALL DAY BREAKFEST

Creative idea

Our protagonist is a teenage vampire on a 'vampire schedule,' dreaming of one ordinary human pleasure: breakfast. His parents, resigned to it, tell him to accept it — vampires don't have breakfast. He refuses, posting online: 'Why should those who can't exist in the morning have to suffer?' KFC replies: breakfast is now available all day, 'no garlic included.' He rushes to KFC, where a hot breakfast awaits on a night-time terrace. His parents, passing by with their own, give him a knowing smile. Instead of illustrating the menu update, we tell a generational story — kids resigned to their world's limits, breaking an old 'vampire dogma.'

Brand name: EYES.VIEWS
Advertiser / client: KFC UKRAINE
Product / service: PRODUCTION
Campaign name: KFC
Agency network: INDEPENDENT AGENCY
Agency: EYES VIEWS LLC, KYIV
Digital agency: IDEALERS
Additional company: IDEALERS , Kyiv
Production company: EYES.VIEWS
Web address: https://www.kfc.ua
Agency chief executive officer: VADYM KOZEDUB
Executive creative director: OLEG SVISH
Creative director: ALEX SVIATSKY
Copywriter: LIZA KULBACHKO
Designer: KARINA HANAHBEEVA
Account director (agency): ANASTASIA SAMBORA
Managing director: DIMA TRIPLOV
Photographer: ALEX BRYL
Film production: EYES.VIEWS
Director: GLIB FELDMAN
Director of photography: VLAD PENKOV
Music: CAVEMEN.RECORDS
Agency producer: MAZHUGA DMYTRO
Post production: EYES VIEWS POST
Post production producer: KATERYNA GOLOVATA
Digital production: EYES.VEWS