Lots of Compassion

Creative idea

To promote Lots of Compassion, its national initiative empowering people to use the goodness of gardens to grow compassion in their own backyards, Mrs. Meyer’s set out to prove how one garden can impact an entire community. We partnered with influencer Hilton Carter to create a documentary series, traveling across America to uncover the stories growing from community gardens. Across four cities, we documented how gardens helped address some of America’s most pressing social challenges: helping veterans heal from PTSD, tackling food insecurity, creating green space in underserved neighborhoods and giving immigrant communities a place to preserve culture and connection.

Brand name: Mrs. Meyer's Clean Day
Advertiser / client: SC JOHNSON LIFESTYLE BRANDS
Product / service: Cleaning & personal care products
Campaign name: Lots of Compassion
Agency network: INDEPENDENT AGENCY
Agency: INTERNATIONAL WATERS
Media agency: T&P Group
Digital agency: N/A
Additional company: N/A
Production company: A magic show
Web address: https://mrsmeyers.com/pages/lots-of-compassion-garden-grants
Agency chief executive officer: N/A
Chief creative officer: Ioana Filip
Executive creative director: N/A
Creative director: Ioana Filip
Art director: Corina Ion
Copywriter: N/A
Designer: Alexandra Dima
Account director (agency): Andreea Tudoran
Client account director: N/A
Media director: N/A
Managing director: Andreea Tudoran
Strategic planner / strategist: N/A
Senior planner: N/A
Pr director: N/A
Photographer: N/A
Illustrator: N/A
Film production: Matt Scheffer
Director: David Hughes
Director of photography: David Hughes
Music: N/A
Screenwriter: N/A
Agency producer: Amira Hadyeh
Post production: N/A
Post production producer: Alex Donnelly
Digital production: N/A
Digital strategist: N/A
Digital creative: N/A
Event production: N/A
Additional company: Video Editor/Motion - Andrei Cotarta