THE REAL STREET FOOD

Creative idea

For most, the term 'street food' means a tasty meal. But for the unhoused, it literally means eating leftovers from the streets. To raise funds for warm meals provided to them by NGO Vagus, we turned this double meaning into an integrated campaign. We brought the message 'Where our street food ends, theirs begins' to life on TV and radio, hijacked the country's top food blogger's poll, and infiltrated local menus with 'real street food specials' that could be “ordered” as donations.

Brand name: NGO Vagus
Advertiser / client: NGO Vagus
Product / service: Food aid for the unhoused
Campaign name: THE REAL STREET FOOD
Agency network: SAATCHI & SAATCHI
Agency: MUW Saatchi & Saatchi, Bratislava
Creative director: Jakub Kuvik
Art director: Radek Dajcar, Peter Baslik, Tomas Banik, Adam Baca, Adrian Juriga
Copywriter: Janka Harakalova, Marika Tisonova, Vlado Kurek, Michaela Markuskova, Adam Baska, Jaroslav Vigh
Account director (agency): Zuzana Zazikova
Managing director: Kamil Charvat
Strategic planner / strategist: Pavol Paulenda
Film production: Hitchhiker Films
Director: Dano Dekan
Music: Vladimir Bajko Bajnoci
Additional company: Account Manager: Kristina Sykorova Camera: Martin Chlpik Grading: Lucia Kovalova Production Manager: Michal Gogh, Ivan Hulik