Change My Mind

Creative idea

Change My Mind turned a documentary launch into a national conversation about Russian propaganda. The film followed 3 Czech war skeptics taken to Ukraine to confront the reality of war. The result was alarming: even after seeing the war with their own eyes, not a single one changed their mind. This became the campaign’s strongest PR trigger. Instead of simply announcing the documentary, we gave media a bigger story: proof that propaganda can become stronger than lived reality.

Brand name: Change My Mind
Advertiser / client: Czech Television
Product / service: Documentary Social Experiment
Campaign name: Change My Mind
Agency network: Leo Constellation
Agency: Leo Prague
Additional company: PunkFilm
Production company: PunkFilm, s.r.o.
Web address: https://velkyvlasteneckyvybor.cz
Agency chief executive officer: Nastia Ladina
Chief creative officer: Kosta Schneider
Creative director: Nikola Foktová, Justin Hamilton Salem
Art director: Zora Makovská, Martin Kraus
Copywriter: Klára Javůrková, Anton Zelenko
Designer: Oskar Šťastný
Photographer: Pavel Hejný
Film production: PunkFilm, s.r.o.
Director: Robin Kvapil
Director of photography: Prokop Souček, Stanislav Adam
Agency producer: Jakub Drocar, Jakub Pinkava,
Digital production: Terézia Buková
Digital creative: Natálie Portíková