If walls could speak

Creative idea

Every second woman in Slovenia has already experienced some form of domestic violence. Yet their stories often remain hidden behind walls. But what if those walls could speak? Twenty-three victims shared their stories, recorded in the audio book V njeni koži. Because even when something is not visible, it does not mean that it does not exist. The campaign came to life across traditional channels, launch event, digital platforms, IKEA Ljubljana, and through a special AR experience.

Brand name: DRUŠTVO SOS TELEFON ZA ŽENSKE IN OTROKE - ŽRTVE NASILJA
Advertiser / client: DRUŠTVO SOS TELEFON ZA ŽENSKE IN OTROKE - ŽRTVE NASILJA
Product / service: Helping victims of domestic violence
Campaign name: If walls could speak
Agency network: INDEPENDENT AGENCY
Agency: Pristop
Production company: NuFrame
Web address: https://drustvo-sos.si/sl_si/ce-bi-stene-govorile/
Executive creative director: Jure Tovrljan
Creative director: Rok Artiček
Art director: Rok Flego
Client account director: Klara Rupret
Managing director: Žiga Gliha
Digital production: Matic Klemen, Urška Kos
Additional company: Ana Cajhen (asistentka vodje projektov), Emil Barbarić (izvedba)