WORLD'S FIRST VEGETARIAN KFC RESTAURANT

Creative idea

THE PROBLEM KFC is one of the most iconic chicken brands in the world, and for vegetarians, that’s the reason to avoid it. Obviously when a brand launches a plant-based line in the market where KFC is associated with fried chicken, adding another menu item isn't enough. You need something that can't be ignored. THE IDEA KFC needed a bold move. So instead of a new menu item, we took a radical decision and opened the WORLD'S FIRST VEGETARIAN KFC RESTAURANT.

Brand name: KFC Ukraine
Advertiser / client: KFC Ukraine
Product / service: KFC Veggie Line
Campaign name: WORLD'S FIRST VEGETARIAN KFC RESTAURANT
Agency network: INDEPENDENT AGENCY
Agency: idealers, Kyiv
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Agency chief executive officer: Vadym Kozedub
Creative director: Oleh Svyshch
Copywriter: Vitalii Katan, Liza Kulbachko
Designer: Karina Khanakhbieieva
Additional company: Head of Strategy: Roman Zotov Strategist: Reizor Zero Design Director: Darka Kurova Project Manager: Sofiia Nykytiuk Client: KFC Ukraine CEO: Alina Kiptyk Chief Marketing Officer: Anastasia Lipachova Brand manager: Yana Lut