For the Record: The World’s Fastest Mouse

Creative idea

How do you prove the speed of the world’s fastest mouse? By setting a world record with it. To launch the Logitech G PRO X2 SUPERSTRIKE in Türkiye, we transformed its defining product promise—speed—into a measurable cultural moment. Together with professional esports player Yigox, we attempted the Guinness World Records title for the most mouse clicks in one minute. The record attempt became the centerpiece of an integrated launch spanning PR, creators, esports, social media and digital content. With 760 clicks in 60 seconds, product performance became proof, and proof became a story audiences wanted to share.

Brand name: Logitech G
Advertiser / client: Logitech G
Product / service: Logitech G PRO X2 SUPERSTRIKE
Campaign name: For the Record: The World’s Fastest Mouse
Agency network: INDEPENDENT AGENCY
Agency: A&B Communication, Istanbul
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Web address: https://vimeo.com/1225026956?share=copy&fl=sv&fe=ci
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Agency chief executive officer: Sibel Asna
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Account director (agency): Nurbanu Altıok
Client account director: Tuğba Altun Çiğdem
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Senior planner: Çağla Karadere
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Post production: Shu İstanbul
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Additional company: Sinem Erdoğmuş Yavuz - Turkey Country Manager, Logitech / Cihan Önal – Category & Marketing Director, Logitech