The Austrian Bike Bell
Creative idea
What if a bicycle bell could make people smile instead of creating tension? Austria Tourism answered this question by creating the world’s friendliest bicycle bell. Inspired by Austrian sounds of friendliness – laughter, clinking glasses and warm greetings – its unique melody translates Austrian Lebensgefühl into a functional product. Developed with composer Walter Werzowa and experts in San Francisco, the first-of-its-kind bell uses a purely mechanical construction to create a polyphonic musical signal. Its blueprints were released open source so anyone could reproduce it.
Brand name: Österreich Werbung / Austrian Tourism
Advertiser / client: Österreich Werbung / Austrian Tourism
Product / service: Tourism
Campaign name: The Austrian Bike Bell
Agency network: SERVICEPLAN
Agency: Serviceplan Austria
Media agency: dentsu X
Digital agency: Pyro Pyro
Web address: https://www.austrianbikebell.com
Agency chief executive officer: Alex Schill
Chief creative officer: Matthias Piskernik
Creative director: Axel Spendlingwimmer, Michael Maier
Art director: Marina Mrvka
Copywriter: Michael Maier
Client account director: Christoph Oberlechner, Raphaela Frauscher
Managing director: Marion Janda
Film production: Fora Ultra
Director: Sinisa Vidovic
Additional company: Composer: Walter Werzowa, Julius Meisse;
Bell Production: Swope Design Solution;
Account Manager: Madlen Berger
