KOMMO®

Creative idea

With its strategically planned design system, KOMMO® transformed a dual-task neurorehabilitation element into a widely accessible, engaging, and playful public exercise, capitalizing on the demand for fitness and longevity in an aging population. Inspired by Pilates (originally created for bedridden victims of WW1), KOMMO® applied conceptual design to develop rehabilitation principles into a scalable wellness product adaptable to all ages, fitness levels, and neurological conditions. It simultaneously helps build awareness’ for the cause (MS), and helps establish an independent, sustainable funding model for St. Joseph’s Home, a leading Czechia Rehabilitation Center for people with late-stage Multiple Sclerosis.

Brand name: Domov Sv. Josefa // St' Joseph's Home
Advertiser / client: Jan Stanek
Product / service: The exercise system designed to train neuroplasticity
Campaign name: KOMMO®
Agency network: VML
Agency: VML Czechia, Prague
Web address: https://www.domovsvatehojosefa.cz/kommo
Agency chief executive officer: Iva Welker
Chief creative officer: Jake Barrow
Executive creative director: Julia Dovlatova
Art director: Carlos Paboudjian, Marton Martos, Marina Federico, Arina Varenova
Copywriter: Johnny Gaponenko, Karla Calheiros, Ondrej Kasak, Ondrej Potucek
Designer: Ben Tonkin, Timur Shakerzianov, Pavel Bocan, Soumik Babuya
Photographer: Marton Martos
Additional company: Jan Stanek Kamila Voňková Tereza Krejcova Eva Havrdova. Klára Novotná Lucie Sucha Renata Vetrovska Gabriela Fisarova Jiří Jón David Huf Katerina Klusakova Natxo Díaz Carlos Baer Leo Rincón Laetitia Moubarak Nicolas Sierra Ondrej Duka Mike Handa Tomáš Coufal Veronika Řeháková Nikola Gunišová Miroslav Škopek Athina Martos Michal Brož Jana Cudova Jan Srankota Dita Stejskalová Kateřina Šantorová Tereza Pauzová Amila Hrustic Katerina Cechova Lukas Hromek Jana Brožková Dominika Vankova Sahil Ahuja Kaan Yayla Guillermo Leal Daniel Prouza Santal Andrea Krejci Jiry Rysavy Hana Samalova Michaela Gabriel Kateřina Veverková Andrea Králíková Malkovská Natalie Sedlackova Aleš Pokorný Dana Vyskocilova Stefan Bunganic David Lhota