An Award That Makes Care Visible

Creative idea

We created an award that makes care visible. Shaped like a brick — a symbol of building family-based care — the trophy is handcrafted from wood and solid aluminium. Its wooden surface features a custom thermochromic coating engineered to react precisely to human body temperature (36–37°C). Through iterative testing, we combined several pigments, adjusted their ratio with a water-based coating, and calibrated the layer thickness. Wood retains and slowly releases heat, creating a controlled interaction: when the trophy is held, human warmth reveals visible traces that gradually fade. Care, normally invisible, becomes visible through touch.

Brand name: UNICEF Ukraine
Advertiser / client: UNICEF Ukraine
Product / service: Family-Based Care Advocacy & Recognition Programme
Campaign name: An Award That Makes Care Visible
Agency network: INDEPENDENT AGENCY
Agency: Postmen, Kyiv
Web address: https://ukraineforeverychild.org.ua/en/bca
Agency chief executive officer: Olena Vedmid
Chief creative officer: Olga Mykhalets
Art director: Olena Horobets
Copywriter: Daria Tarasevych
Designer: Olena Horobets
Client account director: Hanna Savchuk
Additional company: Yurii Stetsiuk, How Production