Winter's Shape

Creative idea

Every year, Audi sends its customers a Christmas card. This year, instead of another traditional greeting, we turned one of the brand’s most iconic assets into the gift itself. Audi quattro is legendary for giving drivers exceptional control on ice. So we transformed the existing quattro logo into a custom silicone ice mould. Filled with water and frozen, it creates ice cubes that spell out quattro. A simple design transformation turned the very element quattro is engineered to master into the medium for the message. Made for ice. Made of ice.

Brand name: Audi
Advertiser / client: Audi Bulgaria
Product / service: Ice Mould
Campaign name: Winter's Shape
Agency network: INDEPENDENT AGENCY
Agency: NRG Brands Sofia
Executive creative director: Nadezhda Trifonova
Art director: Petya Angelova
Account director (agency): Alexandra Zaharieva
Photographer: Simeon Levi