Gone Fishing

Creative idea

Some productions just make films, this one gets lost in them. Once a story about a film shoot begins, reality no longer exists for them. They are totally focused on film and everything else fades into the background. That’s why they needed branding that shows exactly that. The name GONE FISHING (idiom: lost in thought, mentally absent) communicated their creative absent-mindedness from the very start, while the visual identity was built around everything they had neglected because of film. In this way, the branding reflects the production's defining trait: total focus and dedication to every project they take on.

Brand name: Gone Fishing
Advertiser / client: Gone Fishing
Product / service: Video production
Campaign name: Gone Fishing
Agency network: INDEPENDENT AGENCY
Agency: Señor, Zagreb
Production company: Gone Fishing
Agency chief executive officer: Iva Kaligarić
Chief creative officer: Jurica Ćorluka
Creative director: Jurica Ćorluka
Art director: Tomislav Fabijanić
Copywriter: Jurica Ćorluka
Designer: Tomislav Fabijanić
Account director (agency): Renata Poljanac
Film production: Gone Fishing
Director: Ivan Grgur
Director of photography: Magdalena Ptiček